Pre Start-Up

So you have made the decision to go it alone. Congratulations !!

You have a golden opportunity. You also have plenty of obstacles to clear along the way.

Just because the business proper has not started yet this is an absolutely critical time. You will never have the flexibility or (believe it or not) the time and freedom to devote to shape your future.

The Clark & Taylor method – Control, Develop, Profit – needs to start right now.

Control

You need to build the controls in to your business from the beginning. This comes from questions (and a little bit of financial working) like…..

What drives your profit?

What eats your profit?

We can then start to build controls that will monitor these. Sounds simple but with 101 other things going on you may be surprised how easy it is to lose focus on these drivers.

Develop

You will over estimate your ability to get clients. Fact.

But…..You have the ability to work a plan up that will get you these clients……over a time period.

The plan is easy. Making sure you leave enough cash to invest in the plan after your business has started is the danger. Repetition is key. Repetition will cost. Cash is King.

You can start to see that without control you will run short of cash. Then you will cut back on your marketing and your customer service. Cue Failure.

Control First. Develop Second.

Profit

This is easy. Surely.

Well, deciding how much money you will make is one thing. But profit also means your ability to have a life outside the business. Control with Development can ensure this happens.

Lastly……


As much as you need to believe in us we need to believe in you. Any business we work with has our own fate in their hands. A client failing will be seen as us failing. That is not an option.

 
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