| A free guide to Marketing |
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Here at C&T we feel our duty is to find, evaluate and distribute best practices. This we do through our normal paid services but through our blog we also push out a lot of free and valuable advice (and of course.....everyone loves the free part !!). The idea of on-demand business solutions has always been a great belief of our founder, and salesforce.com was one of the first to commercialise this properly and provide a real and viable alternative to internal infrastructure and software. salesforce.com have produced two fantastic narrated slideshows called 'Marketing in the Google Era Part I' and predictably, 'Marketing in the Google Era Part II'. These explore, both generically and through the use of salesforce.com's own marketing strategy, how companies need (read MUST) take the web and it's audience (i.e. your customers and most importantly your potential customers !) very, very seriously. And of course this is no gimmick. salesforce.com currently have 29,800 customers with over 646,000 individual subscribers........all with services marketed and delivered through the web. I urge you to spend the time to watch these presentations - check the links above (and remember when watching......what if someone wanted to view information on my company?......do I/we have a tour on the web?) Justin Halfpenny |
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